Medical AI with the compassion of a clinician's bedside manner.
Meet your virtual nurse, Molly.
The artificial intelligence space is a groundbreaking one, and having the honor to develop a voice, style, and personality for a newly emerging technology meant understanding a multi-faceted industry. We needed to create an identity that was personable, easy-to-relate to, and engaging for the patient, an older demographic under chronic care management. Simultaneously, we needed a style that would speak to innovation for a notoriously conservative healthcare industry with massive amounts of venture capital.
My partnership for Sensely included overseeing and creating all manners of design, a very small amount of which is shown here. The result was a bright and intelligent brand experience, one that made patients feel heard and safe and understood. Conversely, we managed to create a striking experience for the innovators in the AI space to be awed by.
The strategies and designs we created landed $8M in funding and partnerships with Kaiser Permanente, NHS, Novartis, UCSF, and more.
Video production and direction.