PureBlue Bayley McDaniel.jpg

PureBlue

Creating a world of clean, accessible water. 

Creating the New World of Water

PureBlue has big dreams and incredible leadership. Their team is passionate and clear, with plans to completely overhaul and reimagine communication amongst the entire water industry. The company has three core areas, an accelerator program, a non-profit cohort, and a water technology hub. The design of the parent company, PureBlue, will be used as a core design that guides the branding of the subsidiaries as the company grows. Design is ongoing.

The Challenge

Development for PureBlue required understanding a conservative industry with slow innovation. Municipalities and end users are nervous around new technologies because their failure would be to the detriment of public safety. Conversely, technological and scientific advancements are coming in at an alarming rate, and need to be seen, filtered, and placed in front of appropriate end users as quickly as possible.

The Solution

PureBlue's design strategy needed to speak to many sides of a table. We needed something striking that would cause emotional draw in innovators while remaining conservative and clean enough for end users. The final designs, palette, patterns, and logo marks are flexible enough to speak across audiences and bold enough to create a core, recognizable corporate identity.

PureBlue logo design

PureBlue logo design

Banner design for PureBlue's Aqualyst Accelerator launch

Banner design for PureBlue's Aqualyst Accelerator launch

Banner design for PureBlue's Aqualyst Accelerator launch

Banner design for PureBlue's Aqualyst Accelerator launch

Banner design for PureBlue's Aqualyst Accelerator launch

Banner design for PureBlue's Aqualyst Accelerator launch

Collateral design for PureBlue

Collateral design for PureBlue

Collateral design for PureBlue

Collateral design for PureBlue

Sensely Video Mock1.jpg
PureBlue Business Card Mock.jpg
Video still for Sensely

Video still for Sensely

Aqualyst Accelerator ribbon cutting ceremony with Mayor of Tacoma, Marilyn Strickland

Aqualyst Accelerator ribbon cutting ceremony with Mayor of Tacoma, Marilyn Strickland