HOLIDAY 2015 COLLECTION
This catalogue was designed for web display, and executed in Adobe InDesign. Responsible for all copywriting, layout design, and complete execution. Additionally, the collection was designed by myself in conjunction with the Robyn Rhodes design team.
ROBYN RHODES KEEPING IT SIMPLE CATALOGUE
Robyn Rhodes "Keeping It Simple" catalogue was executed with the intent of easing the decision making process for wholesale buyers, by bulking bestsellers into predesigned kits at varying price points. Printed high gloss double sided and bound, executed with Adobe InDesign and editable order form created in Adobe Acrobat Pro.
LOOKBOOK for EDITOR PREVIEW
Executed in Adobe InDesign for PR firm use on day of editor preview. Responsible for not only design and execution of lookbook, but for individualized gifting and packaging design for all editors from leading NY fashion magazines, including Vogue, Harpers Bazaar, and Glamour.
HOLIDAY2013 SNEAK PEEK LOOKBOOK
Executed in Adobe InDesign as a preview for the Holiday13 wholesale release. Printed as a 4 by 6 high gloss flip book.
ARTISAN DE LUXE SS12 LINESHEET
Artisan de Luxe SS12 linesheet executed in Adobe InDesign. Assistant on day of shoot and executed to specifications of marketing director.
JENICA SKINCARE CATALOGUE
Jenica Skincare product catalogue, printed for wholesale distributers.
Photo retouching and editing done in Adobe Photoshop.
WEB BANNER & CONTENT DESIGN
Banner work executed in Adobe Illustrator, and displayed through Magento e-commerce platform.
WEB - NEWSLETTERS
Newsletters executed both Adobe Illustrator & Photoshop, and sent via MailChimp. A/B Split testing utilized to maximize customer engagement and measured with google analytics.
PRINT WORK - FLYERS
All jewelry designed at Robyn Rhodes was a beautifully collaborative process of which I was lucky to be a part of. These are a select few of the pieces I am the proudest of, and illustrate the true feminine yet refined look of Robyn Rhodes. Responsible for design, technical design, and sourcing.