Phase 1: Research
Discovering our point of connection.
Why we must understand in order to influence.
In technology, as in relationship, an authentic connection is forged from a mixture of honesty and empathy.
We must first look at the problem we want to solve with courageous honesty. Looking at the data without a bias lens. Listening to our users fully, with no hidden hopes or agendas.
It's from this place of understanding, of true knowledge of the person you call your user, of the industry that needs your partnership, and of a team that craves a purpose, can you create a product and a message from a place of empathy. This empathy is what creates products and brands that connect, that stick, that thrive.
This is the research phase. It's not complicated, it's human.