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Philosophy

Where brand strategy meets storytelling and user-based product design meets empathetic leadership.

Storytelling for impactful technology.

The act of meaningful technological creation is an art and a science. It's a blending of human psychology, research, and beautiful visual design used to reveal the cross section of connection. The cross section where a team can birth a vision, an organization can support meaningful economic viability, and a person can emotionally connect with a solution. 

My work and strategies in brand storytelling and product design have been crafted globally and with teams of less than ten. Together, we launched products that were picked up by Kaiser Permanante, The NHS, Boston Scientific, Anthropologie, Nordstrom, and school districts across the United States. We closed some $22M in funding throughout The United States and Mexico, and we touched industries including artificial intelligence, medical devices, virtual reality, environmental, voice recognition, fashion, hospitality, and education technology.

But more importantly, we've sought to make this world more beautiful while looking at what moves people. What stories can we create that inspire, what products can we craft that almost fade into the background, allowing the user to be present with their lives and their potential? Through empathy, vision, and the painstaking detail of caring about what matters to others, we create to enjoy the present, and to move the future into our hands, now. 

Please, view some of my work below, and know that I couldn't have done any of it without the help of many.