Getting parents involved in their children's education.
How can we engage parents?
Konekti and I began our partnership in 2015, when founder and parent Norma Parraz came to the realization that her being a part of her daughters' education is why they were headed to the Ivy's. When she continued researching, she found that study after study showed that parents who were not engaged saw a 30-40% drop in the academic success of their child. Norma sought to change that, and so we partnered on design, branding, and development. I ran a team of 6 researchers, designers, and developers for the creation of the app.
Konekti currently being piloted throughout Arizona and California, and has been shipped to 30,000 students.