David Schnur Associates
A Legacy in Medical Devices
David Schnur Associates is a legacy in the medical device manufacturing industry. A family business founded in Silicon Valley in 1978, today their territories span The United States, Ireland, The UK, Israel, Costa Rica, Puerto Rico, the Caribbean, & Mexico. The DSA team has deep technical engineering knowledge, positioning them not as sales reps, but as partners in manufacturing and development.
The technical knowledge and capabilities of the DSA team are vast. They are not merely sales reps recommending a product, but engineering partners creating lifesaving, cost effective devices. We needed a brand that would demonstrate partnership and hold space for many service offerings, while having a client-friendly back end to maintain leads and update trade show calendars during the year.
We created a legacy brand that demonstrated a masculine, utilitarian tone. A trusting, bold voice that speaks to the high level of the industry while keeping it straightforward and capable. We weaved in transforming imagery throughout the site -- taking technical sketches of products developed by the DSA team and changing them into high-resolution photographs. We visually addressed our role in the product life cycle - from design through manufacturing. Creativity, technical knowledge, and design as seamless as the products themselves.