Online booking for international adventure.
A Mexican Retreat with a Global Audience.
Abba Park is a natural reserve in the heart of the Sierra del Tigre mountains, an hour north of Guadalajara. The 24-acre property hosts large retreats for corporate clients such as HP and Google, and the beautiful structures welcome international clients year-round. Abba Park came to us looking for a rebrand, aiming to get in front of a new market, streamline their bookings with an online system, and create something that spoke true to such a nourishing land.
Abba Park is a well-established hotel for Mexican residents, and was looking to extend their presence to The United States. We needed a brand and website that would translate seamlessly, both aesthetically and technically, between the domestic and international markets. Additionally, the website needed online booking capabilities and activities booking.
We created a brand for Abba Park that spoke to the natural, lush greenery of the park and the old-world charm of the location and owners. The site translates between Spanish to English to allow for both international and domestic markets, and the large, vibrant imagery speaks to family nourishment and integration.